We dissect bad websites. Then we make good ones.

Geometral is a lab. We observe a site, measure what is wrong, and rebuild it. Scroll: the experiment begins.

Specimen A: a freight company's website.

Made up. But we have observed dozens just like it.

First observation, before the page even loads:

Chrome says “Not secure”.

Ew.

A visitor's reaction, in one word. We have all had it.

Cleanup.

The visitor counter. The fax number. Internet Explorer 6.

Reconstruction.

We keep the story. We change how it is told.

Result.

Yours can go through the lab too.

Not securehttp://www.lambda-freight.com/index.html

lambda-freight.com

What we would do for a haulier, a machine shop and an electrician.

Three made-up companies with the real problems of their trade, and one real site out of the lab. It is what we prepare for you before we even meet.

Transports Marvelleroad freight, full and partial loads · Saint-Jean-de-Maurienne, Savoie

Specimen.A third-generation Alpine haulier. The site does one thing: get you a rate within the day, in Italian too.

Ferrand Précisionprecision turning and CNC machining · Cluses, Haute-Savoie

Specimen.A workshop in the Arve valley. The site talks to buyers: tolerances, materials, lead times, and a drawing to upload.

Orcel Élecindustrial and commercial electrical contractor · Vienne, Isère

Specimen.A 34-person electrical contractor. The site separates two customers: the project manager who plans, and the plant whose line just stopped.

Black Vaultdatacenter platform · blackvault.global

Out of the lab.A real, shipped site. Bigger than what an SME needs, but the same method: observe, measure, rebuild.

An honest observation within 48 hours, no jargon.